There is the world before the iphone and internet, and after, from my perspective. Infonomics is the theory, study and discipline of asserting economic significance. How to monetize, manage, and measure information as an asset for competitive advantage kindle edition by laney, douglas b download it once and read it on your kindle device, pc, phones or tablets. Doug laneys exceptional book infonomics was one of the foundational tools i leveraged to successfully help my large healthcare client understand that information truly is a precious asset, and should be treated as such, in order to improve the enterprise condition. How to monetize, manage, and measure information as. View douglas laney s profile on linkedin, the worlds largest professional community. The theory has drawn huge attention from the public and has become a milestone of progress in the industry. Infonomics an excerpt from doug laneys new infonomics. Click download or read online button to get infonomics book now. Last month we announced that doug laney was joining our advisory board a recognized authority on data and analytics strategy, im excited to have him share some of the knowledge he has gained over the years shaping the data evolution in the enterprise with the import.
You cant manage what you dont measure and you cant monetise what you dont manage, so by measuring it, you have to manage it, which creates more opportunities to generate benefits from your assets. In the late 1990s, then meta group and now gartner it industry analyst doug laney coined the term infonomics to describe his proprietary research and consulting around quantifying informations value and defining its management as an actual enterprise asset. Regardless the possible tax advantages or not, bartering with or for data unquestionably opens up entirely new avenues of commerce, even for traditional businesses. The infonomics of web data featuring doug laney youtube. Business information economics and data monetization from university of illinois at urbanachampaign. The most recent example is the microsoft acquisition of linkedin. Infonomics analyses the production and consumption of information and the transfer of money to produce, sell or obtain it. According to doug laney from gartner, in 1975, on average the tangible assets of a corporation represented 83% of its value. To solve the problem of information and data valuation, doug laney of gartner5 created the theory of infonomics to encourage companies to quantify the value of their business data. The economics of information and principles of information asset management.
This is the basis of the new theory and emerging discipline of infonomics which provides organizations a foundation and methods for quantifying information asset. As a result, over 50% of merger and acquisition exchanges cant be accounted for. How to monetize, manage, and measure information as an asset for competitive advantage ebook written by douglas b. How to monetize, manage, and measure information as an asset for competitive advantage kindle edition by douglas b. Use features like bookmarks, note taking and highlighting while reading infonomics. How to monetize, manage, and measure information as an asset for competitive advantage. Laney and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 20170831 with business intelligence categories. Doug laney the fifth mit information quality industry symposium, july 15, 2011 591. Doug laney is vice president and distinguished analyst with the gartner chief data officer cdo research and advisory team. I recently sat down and asked him some questions about his timely and very important debut book. This piece originally appeared, in part, in forbes. Infonomics can help organizations not only to better develop, sell, and market their offerings, but to transform their organizations altogether. He advises clients on data and analytics strategy, information innovation, and infonomics measuring, managing and monetizing information as an actual corporate asset. How to monetize, manage, and measure information as an asset for competitive advantage 1 by laney, douglas b.
Doug originated the concept of infonomics and is the bestselling author of. Against this backdrop, doug laney s wellresearched and compelling text is a muchneeded breath of fresh air. How to monetize, manage, and measure information as an asset for competitive advantage ebook. The economics of information and principles of information asset management abstract information increasingly is the stuff of our capitalistic cosmos that affects the orbits of so many. Even decades into the information age, accounting practices yet fail to recognize the financial value of information. Aug 23, 2017 doug laney is a research vice president and distinguished analyst with gartner. Download infonomics or read infonomics online books in pdf, epub and mobi format.
Laney is available at in several formats for your ereader. Doug laney masterfully weaves together a collection of great examples with a solid framework to guide readers on how to gain competitive advantage through what he labels the unruly asset data. How to monetize, manage, and measure information as an asset for competitive advantage, which features the information valuation models he developed. Infonomics is the concept and practice of treating information as an actual corporate asset. Infonomics is an excellent field guide to knowing what actions can be taken to better measure, manage and monetize your companys data assets now and in the future. Everyday low prices and free delivery on eligible orders. Infonomicsbased model teaches cisos how to assess their. How to compete in the future ive been an information scientist all my adult life. The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one.
Before, big data may have been the province of airlines and oil companies. Infonomics provides a broad, deep and practical framework that information professionals can build on. Why is infonomics such a difficult concept for organizations to grasp. Pdf infonomics and the value of information in the digital economy. Doug does a fantastic job showing how powerful valuing information in your business can be as well as the consequences of failing. Infonomics project gutenberg selfpublishing ebooks. Information has undoubtedly been an asset throughout time, yet with the rise of technology, it has now reached an extreme. Previously he launched and ran the enterprise analytics strategies research and advisory service for the it analyst firm meta group now part of gartner. Today its very likely that you and your other business and it leaders regularly talk about information as one of. Douglas laney brand ambassador printing experts linkedin. The term infonomics has been coined to convey the underlying value of information in terms of its production, market demand, and economic impact regazzi, 20.
Nov 23, 2019 infonomics analyses the production and consumption of information and the transfer of money to produce, sell or obtain it. Infonomics in practice realizing the true value of business data. Corporations typically exhibit greater discipline in tracking and accounting for their office furniture than. How to monetize, manage, and measure information as an asset for competitive advantage laney, douglas b.
Infonomics and the value of information in the digital economy. Doug laney has put together a smart, practical book that applies traditional rules of business economics to the emerging information marketplace. See the complete profile on linkedin and discover dougs. Doug researches and advises clients on information monetization and valuation, open and syndicated data, analytics centers of excellence, data governance and bigdatabased innovation. Infonomics how to monetize, manage, and measure information as. Infonomics how to monetize, manage, and measure information as an asset for competitive advantage 1st edition by douglas b. This site is like a library, use search box in the widget to get ebook that you want. Infonomics challenges longheldand, quite frankly, largely datedbeliefs about data, governance, and it roles. How to monetize, manage, and measure information as an asset for competitive advantage, vp distinguished analyst at gartner doug laney makes the case that all organizations need to begin paying attention to this incredibly valuable asset. Doug laney covers business analytics solutions and projects, performance management, and. Author douglas laney has spent years researching and developing infonomics and advising organizations on the infinite opportunities to monetize, manage, and measure information. Phillip radley chief data architect, bt group, plc. I really enjoyed infonomics and found myself thinking of how to apply this new philosophy.
Laney, audiobook narrated by tim andres pabon, douglas b. Many senior executives talk about information as one of their most important assets, but few behave as if it is. Doug researches and advises clients on information monetization and valuation, open and syndicated data, analytics centers of. The economics of information assets doug laney doug. Infonomics provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive growth. Doug laney, author of infonomics, discusses how to monetize, manage and. Laney shares insight from his bestselling book, infonomics.
They report to the board on the health of their workforce, their financials, their customers, and their partnerships, but rarely the health of their information assets. Infonomics is the theory, study and discipline of asserting economic significance to in. Doug laney leads casertas data and analytics strategy practice and is the author of the bestselling book. Over the years i have continued to research and develop the conceptexploring, relating, and integrating the disciplines. Doug laney is a research vice president and distinguished analyst with gartner. How to monetize, manage, and measure information as an asset for competitive. Infonomics is a broad concept i conceived and first mentioned around the turn of the millennium to express informations increasing behavior and importance as an economic asset.
Infonomics provides the framework businesses and governments need to value information, manage it, and wield it as a real asset, he wrote. Doug laney eminence lead, deloitte analytics institute deloitte consulting llp doug currently heads thought leadership and marketing for the deloitte analytics institute. This time is necessary for searching and sorting links. Laney formalizes the case for finally treating information as the truly valuable asset that it is. Thriving in the information age compels organizations to deploy information as an actual business asset, not as an it asset.
This book delivers a set of new ideas, frameworks, evidence, and even approaches adapted from other disciplines on how to administer, wield, and understand the value of. Aug 17, 2019 view doug laneys profile on linkedin, the worlds largest professional community. The next step is to assign the data a value based on its actual or potential value. See the complete profile on linkedin and discover douglas. Download for offline reading, highlight, bookmark or take notes while you read infonomics. Pdf infonomics and the value of information in the digital.
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